In its early stages, Células Creativas brought together an initial group of in-house professionals, fostering the beginnings of a community, creating a space for community engagement and the exchange of ideas, and launching a microsite as a platform for connection and a repository for projects and methodologies.
This momentum enabled the creation of new activity formats (Aditu Design) and exploratory interviews that enriched the project, strengthening the network and broadening the dialogue on the strategic value of design in companies and their transformation.
The network continues to expand organically: the interest generated has opened up new opportunities for continuity, with future meetings, collaborations and tools that will reinforce the connection between design and business.
Links
